Why Wrap?

Industry Facts

  • Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
  • More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
  • The average American has traveled 302 miles in the past 7 days.
  • One vehicle wrap can generate between 30,000 - 70,000 impressions daily.
  • Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household.
  • 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.
  • Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent (as of 2003) representing 19%. The Outdoor Advertising industry has nearly doubled since 1993 from $1.19B to $2.09B in 2003. These numbers continue to grow each year.
  • Eight out of ten Americans report they have walked in a town, city or downtown area, on average 6.1 miles in the past seven days. This pedestrian traffic represents a significant reach opportunity for advertisers.

Impact

Vehicle wraps are the latest & highest impact outdoor advertising medium and they gain high retention rates from prospective buyers. According to the Transportation Advertising Council, vehicle advertising generates between 30,000 to 70,000 daily impressions per wrapped vehicle. Eye-catching graphics complete with a professional 3M Certified Installation can help your company stand out from the masses while building upon your company’s brand.

Durability

Rollin Wraps uses only the best high performance wrap films. Our 3m certified graphics are warranted for 7 years and the 3m window material is warranted for 5 years. There are other fine materials available from Avery, Flexcon and Oracal that carry warranties that vary from 1 to 7 years depending on your needs. All long term applications are protected by a clear scratch resistant PVC over laminate for added years of reliability.

Advertising Flexibility

Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising. Many forms of outdoor advertising & signage are strictly limited by zoning ordinances; vehicle wraps are not subject to these limitations. Whether driving to a client, or parked on a busy street, vehicle wraps generate thousands of impressions daily.

Removability

Our wrap graphics can be removed at any time. The optimal removal period is within 4-5 years after application. Protection 3M wrap films are completely removable & actually help protect the vehicle's factory paint from exposure to scratches, scuffs, stone chipping & sun fading. By encapsulating & preserving your vehicle's finish, wraps actually increase the resale value over time. Read more: Storage, Handling, Maintenance and Removal of Vinyl Graphics.

Why Not Wrap Your Whole Fleet?

Fleet vehicle wraps are ideally suited for various types advertising campaigns, including new product launch, and event marketing and are increasingly being used as part of the marketing mix. Fleet advertising also boosts name recognition 15 times greater than any other form of advertising. We can custom fit one design across many different vehicles, or create a different design for each while still keeping unity throughout. Visit our Fleet Portfolio for examples of custom fleet wraps.

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